Rory Sutherland

Nearly all technological change is driven in its earliest stages by the selfish pursuit of novelty

Never mind Trump: my guess is that if Elon Musk were eligible to run for president, he’d get 60 percent of the vote

So little faith do we have in people’s ability to use their time wisely, we assume that the mere fact people like it makes it less unproductive

If three of your ten closest friends use a drug, it’s an optional extra; if eight of them do, it’s a social norm

Succeeding in the market for ‘pretty good’ is surprisingly difficult