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Apple
Apple TV’s Dark Matter does rather suck you in
The tech company’s new ad is being rightly criticized
Steve Jobs’s most famous slogan for his company was ‘Think Different.’ They have now, indeed, thought differently
China is turning from a supplier to western companies into a direct competitor
Geopolitics can no longer be ignored, nor can Xi’s increased belligerence abroad and thuggery at home
How much of a smartphone’s terrible pull is contained in its hyper-real backlit colors — each bright app the product of billions worth of research?
Apple has killed its EV project after spending $10 billion on it
Premium screens, standout laptops and AI will be huge this year
It’s yet another example of focus-grouped, play-it-safe un-adventurousness by the House of Mouse
